Super-Size Your Mind


Jamie Oliver is yet again campaigning to improve our knowledge of the convenient food we consume on a daily basis. Not content enough on ruining school menus in the United Kingdom his latest target are kids in Los Angeles who are exposed to high fat, high calorie school meals and the proliferation of fast-food chain restaurants. Jamie’s mission to alter the menus in schools and restaurants however undermines the patrons and students freedom of choice and is completely unfair to those who can eat the so called ‘fast’ food sensibly and in moderation.

Oliver, on this occasion, particularly focused on one independent restaurant owner who served food that Oliver did not approve of.  In an effort to persuade him to try and adopt a healthier, yet more expensive menu, Oliver deployed a young overweight teen to tell the story of how her parents had died of diabetes as a result of eating this unhealthy food; her ten year old sister was also suffering from the condition. Tears streaming, she begged and pleaded to the restaurant owner to change his menu. Diabetes is a terrible disease and one cannot help but feel sorry for this young girl whose family has been so affected by it, but ultimately, eating too much of the wrong types of food and subsequent obesity is not the fault of the companies that sell and market the food. Obesity comes as a result of an insatiable appetite not because there are restaurants that serve “fatty” food. What has happened to choice and freewill? Are people so enticed by the colourful menus and clever marketing of these fast-food chains that they cannot resist the pull and temptation of  another “cheese-covered” product of some variety? Business is business, if a restaurant owner creates money by selling high calorie food at a good return then you cannot expect them to change their menu because someone has not controlled their diet and become ill. Restaurant owners are not responsible for ramming food down your gullet or preventing you from exercising. Irresponsible parents should be lectured and educated, not the business owners, who are able to make a  fat profit out of their fat customers.

With talks about duty on alcohol being raised in an attempt to combat binge drinking, under-age drinking and alcohol abuse, how long is it before they are being raised on food that is over a certain calorie limit? Those that enjoy food sensibly could potentially be punished for those that cannot cope with the complex ritual that is undertaking regular exercise and putting down the pie. Raising duties in this manner is fundamentally wrong and punishes many who aren’t responsible for problems such as alcoholism and obesity.

The fast-food world was recently rocked by the news that Ronald McDonald could go the way of Cheryl Cole and receive the axe as he symbolises the consumption of McDonalds’ fast-food products. Again, why should the company have to part with the world-famous clown because irresponsible parents cannot prevent their kids from becoming obese and suffering from related health issues? Concerns about the clown are completely misplaced; he is certainly a creepy symbol, yet he remains somewhat of an institution in the industry. Priorities are quite obviously distorted in this modern age anyway; as Ronald the clown is tossed off the McDonalds’ bandwagon, the Hamburgler still remains at large.

People become obese because they overeat, this is not the fault of the restaurant owners. Symbols and marketing don’t equate to widening waistlines. People, regardless of their size, as far as I am aware, operate under a certain level of freewill; if they wish to prevent conditions such as Diabetes, they don’t have to visit McDonalds. It needs to be understood that eating at these establishments is a matter of choice, menu’s shouldn’t have to change because some people cannot control their appetite. A super-sizing of minds is most definitely needed in the space of removing the super-size meals.

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Cheryl Cole gets a taste of the sack


Cheryl Cole today received a taste of the sack, only this time it was not that of  music mogul Simon Cowell. Who had helped engineer her transition from the girl you’d stay clear of in a night club to the woman successful enough for footballers to want to marry and then cheat on. Cheryl Cole’s American dream ended rather prematurely as TV bosses axed her from the American X-Factor after realizing that her Geordie twang is inaudible to anyone south of Tyne-side, let alone any Americans. Perhaps this is a good thing, as now she may be welcomed back with open arms to the British version of the show. Let’s not forget the prestigious talent she has discovered and nurtured in Britain. Who can forget Alexandra Burke; Britain’s answer to Beyoncé (after a few beers) or Joe McElderry who’s hit single, ‘The Climb’ was followed, almost immediately, by the fall.

Apparently, Nicole Scherzinger is rumored to be taking over the position initially held by Cole. This demonstrates quite a change in strategy for the X-Factor; using the only technically-able singer in, ‘The Pussy Cat Dolls’ to replace the only non-technically able singer in, ‘Girls Aloud’. American fans of the show are surely rejoicing at this change. Not only might they be spared the likes of Cher Lloyd and other similar, instantly dis-likable, so-called prodigies chosen by Cole. But Scherzinger has much sexier friends, in the rest of, ‘The Pussy Cat Dolls’ than Will.I.Am, resulting in the portion of the show in the judges houses being far more watchable – with the TV on mute of course.

Cole is said to be devastated about the whole thing, although I am sure not as devastated as I am, knowing that the British X-Factor won’t include Scherzinger but might include Cole.

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